About ZIA Nagpur
4.8 / 5 from 838 verified Google reviews across both ZIA showrooms. Read on Google Maps for Dharampeth or Pratap Nagar.
ZIA is a gift shop in Nagpur for 925 sterling silver and fine artificial jewellery. We are the sister brand of Londe Jewellers Gold and Diamonds, jewellers in Nagpur since 1989. Two showrooms: Dharampeth and Pratap Nagar. Open 11 AM to 8:30 PM, all 7 days. Walk in welcome.
How ZIA started
In our families, we do not say it. We give it. Nobody here announces how they feel, they turn up with something in their hand, and we built ZIA around the person doing that. The Londe family started Londe Jewellers in Nagpur in 1989 and has served more than 5 lakh Vidarbha families across 37 plus years. Gold, then diamonds, then silver. Over the years the silver counter outgrew its shelf inside the gold store, so in 2023 the family carved out a dedicated brand for it: ZIA. The promise stayed the same. The product grew. A gift for every moment.
Today Londe Jewellers operates 4 gold and diamond showrooms across Nagpur (Sitabuldi, Gokulpeth, Manish Nagar, Nandanvan), and ZIA operates 2. The two brands share the same family, the same Nagpur trust, and the same after sales promise. You can exchange your old silver from ZIA back into any new purchase at any ZIA or Londe Jewellers counter.
What ZIA sells
ZIA sells across two ranges. Real 925 sterling silver, a nominal 92.5 percent silver purity, the international standard. And fine artificial and imitation jewellery from Rs 499, colour fast and anti tarnish, built for daily and office wear. Our 5000 plus designs include:
- Anti tarnish artificial jewellery, from Rs 499: everyday earrings, studs, hoops, rings, chains, pendants and light sets in American Diamond, cubic zirconia and gold tone finishes that keep their colour. See the anti tarnish range.
- Anklets and payal: Maharashtrian ghungroo payal, modern minimal anklets, festive payal sets, kids payal. From Rs 1,200.
- Bichuwa and toe rings: traditional bichuwa for Vat Savitri, Karva Chauth and Vat Purnima. Couple toe ring sets.
- Chains and pendants: daily wear silver chains, name pendants, religious pendants, couple pendants.
- Bracelets and kadas: men silver kadas, women silver bracelets, charm bracelets, infinity bracelets.
- Earrings and studs: daily wear studs, jhumkas, hoops, statement earrings.
- Silver coins (to order): 995 fine silver Lakshmi Ganesh coins, made to order for corporate and bulk festive gifting, not a walk in shelf item.
- Gifting essentials: birthday gifts, anniversary gifts, rakhi gifts, Diwali gifts. Free gift wrapping.
Why bright silver and not oxidised?
Two reasons. First, the Londe Jewellers gold side already has a strong heritage in fine, finished, bright metal. ZIA carries that visual language into silver. Bright finishes wear better in Nagpur humidity than oxidised silver, which darkens further over time. Second, oxidised silver is a separate craft tradition. Customers who want oxidised pieces are better served by dedicated oxidised silver stores.
As featured in press
In November 2024 ZIA was covered by Business Standard and Mid-Day for its expansion plan to 300 stores nationwide by FY29:
- Business Standard: Nagpur ZIA sets sights on 300 stores nationwide by FY29
- Mid-Day: Nagpur ZIA sets sights on 300 stores nationwide by FY29
The walk in promise
We ask who it is for, before we ask what you want to spend. That is the whole method. Come in with a person in mind, not a product code, and we will do the rest, usually inside fifteen minutes. ZIA does not sell online, because we want you to hold the piece, see the finish under store light and picture it on them before you decide. Both ZIA showrooms have seating, water, and staff who would rather ask about your sister than recite a catalogue. We do not push and we do not pressure. Walk in welcome, even just to browse.
What to expect when you visit
- 5000 plus designs across 2 stores. Both stores carry the full range. If one design is in the other store, we can usually transfer same day.
- Try before you buy. Every piece is brought out for you to wear before purchase.
- Tag MRP, no surprises. Every piece carries a clear MRP tag. GST inclusive. No making charge confusion.
- Old silver exchange. Bring any old 925 silver, we give a fair valuation in store, and the amount goes to your new purchase.
- Free gift wrapping. Same day pickup for last minute gifts (birthdays, anniversaries, rakhi, Diwali).
- Free silver cleaning. For life, on any piece bought from ZIA.
Visit ZIA in Nagpur
ZIA Dharampeth
West High Court Road, Opposite Roop, beside Samsonite store, Dharampeth, Nagpur, Maharashtra 440010
Phone: +91 77589 50520 · WhatsApp: Chat now
Open 11 AM to 8:30 PM, all 7 days
ZIA Pratap Nagar
Near Durga Mata Mandir, Below Kotak Mahindra Bank, opposite Rambhandar, Pratap Nagar Main Road, Nagpur, Maharashtra 440022
Phone: +91 77589 43238 · WhatsApp: Chat now
Open 11 AM to 8:30 PM, all 7 days
Get directions to both showrooms
Common questions about ZIA
Is ZIA a gift shop?
Yes. ZIA is a gift shop built around gifting: birthdays, anniversaries, rakhi, Diwali, house warmings and thank you gifts, with free gift wrapping and same day pickup.
When was ZIA founded?
ZIA was founded in 2023, as the gifting brand of the Londe Jewellers family. National press covered ZIA in November 2024, which is why some listings show 2024. That is the year ZIA was first written about nationally, not the year it opened.
Is ZIA related to Londe Jewellers?
Yes. ZIA is the gifting brand of Londe Jewellers Gold and Diamonds. Same family, same Nagpur trust, a separate store built for gifting.
Where are the ZIA showrooms in Nagpur?
Dharampeth, on West High Court Road opposite Roop. Pratap Nagar, near Durga Mata Mandir below Kotak Mahindra Bank. Full addresses and phone numbers are listed above.
Who runs ZIA?
Rajesh Londe, of the Londe Jewellers family.
What does ZIA sell?
Gifts in 925 sterling silver and fine artificial jewellery: anklets and payal, bichuwa and toe rings, chains and pendants, bracelets and kadas, earrings and studs, rings and couple sets. No pooja items. No oxidised pieces.
Does ZIA sell online?
No. ZIA is walk in only, because we want you to hold the piece and try it before you decide. Call ahead and we can keep designs ready for you.
About the author: This page is written and maintained by Rajesh Londe, founder of ZIA and of the Londe Jewellers family business in Nagpur. Last updated 6 August 2026.