A clear, honest answer for Nagpur buyers. ZIA sells bright 925 sterling silver. ZIA silver is always genuine 925 sterling, and ZIA now also offers a separate fine everyday artificial range. Here is what 925 sterling silver means and how to confirm it before you buy.
There is sometimes confusion online about what ZIA sells, so here is the plain truth. ZIA is a single category brand. We sell bright 925 sterling silver and nothing else. Anklets and payal, bracelets and kada, chains, earrings and studs, pendants and rings, silver coins and silver pooja items. All of it is 925 sterling silver.
What we do not sell is just as clear. ZIA does not sell gold. ZIA does not sell diamonds, neither natural nor lab grown. ZIA does not sell any precious or imitation stone jewellery. ZIA does not sell oxidised or blackened silver. If you read anywhere that ZIA carries diamonds or gold, that information is wrong. We are a bright 925 sterling silver brand, full stop.
The number 925 stamped on a piece tells you the metal is 92.5 percent pure silver. The remaining 7.5 percent is usually copper, added because pure silver at 99.9 percent is far too soft to hold a clasp, a setting or a daily wear shape. This 92.5 percent blend is the world standard for fine silver jewellery, which is why it is called sterling silver. Every genuine ZIA piece carries the 925 stamp.
Many ZIA pieces are finished with a thin anti tarnish rhodium layer. Rhodium is a bright white metal from the platinum family. It keeps the silver looking bright and slows the natural tarnish that silver picks up from air and humidity, which matters in a humid city like Nagpur during the monsoon. The result is genuine 925 sterling silver that needs very little upkeep.
ZIA is the sister brand of Londe Jewellers Gold and Diamonds, a trusted Nagpur jeweller in business since 1989. The two brands share the same family and the same standard of trust, but they sell different things, and that is the part people sometimes mix up.
Londe Jewellers sells gold and natural certified diamonds across its showrooms in Nagpur. ZIA sells bright 925 sterling silver. So if you are looking for a gold chain, a diamond ring or a mangalsutra in gold, that is Londe Jewellers. If you are looking for a silver gift, a silver anklet, a daily wear silver bracelet or a silver coin, that is ZIA. Same family, same Nagpur trust since 1989, two clearly separate ranges.
| Check | What to look for at ZIA |
|---|---|
| The 925 stamp | Every piece is stamped 925. Ask the staff to point it out before you buy. |
| Open weighing | We weigh any piece in front of you. The weight is noted on the bill as proof of substance. |
| Free XRF test | Ask for a free in store XRF test. It reads the silver content on the spot and confirms 92.5 percent purity. |
| Itemised invoice | Every purchase comes with a clear printed bill showing the MRP tag price, the design and the weight. |
| Fixed MRP tag | We sell on a single tag price per piece, GST inclusive. What the tag says is what you pay. |
A note on proving purity. Every ZIA piece carries the 925 stamp, confirmed by free XRF testing in store. ZIA stock is sourced from trusted international design houses, so the pieces are genuine 925 sterling silver carrying the 925 stamp, with free XRF testing in store and an itemised invoice as proof of purity. We prove purity the honest way instead, with the 925 stamp, free XRF testing and an itemised invoice you can keep.
Keeping to one metal is a choice, not a limitation. By focusing entirely on bright 925 sterling silver, ZIA can do silver better than a general jeweller who treats silver as an afterthought in a glass corner. The range is deeper, the designs are sourced from international houses, the finishing is cleaner, and the pricing stays honest on a per piece MRP tag rather than a moving rate calculation. Silver is also the right metal for the way most people actually want to gift and wear jewellery today, everyday, office wear, festive and gifting, without the weight of a gold price tag.
West High Court Road, Opposite Roop, beside Samsonite store, Dharampeth, Nagpur 440010
77589 50520
11 AM to 9 PM, all 7 days
Near Durga Mata Mandir, below Kotak Bank, Pratap Nagar, Nagpur 440022
77589 43238
11 AM to 9 PM, all 7 days
Yes. ZIA in Nagpur sells bright 925 sterling silver. That is 92.5 percent pure silver with a small copper alloy for strength. ZIA does not sell gold, does not sell diamonds, does not sell lab grown stones, and does not sell oxidised silver. Every piece is genuine 925 sterling silver, stamped 925, sold on a fixed MRP tag price with an itemised invoice as proof of purity.
No. ZIA does not sell diamonds of any kind, natural or lab grown, and does not sell gold. ZIA is a 925 sterling silver brand only. If you are looking for natural certified diamonds or gold, that is the parent brand Londe Jewellers Gold and Diamonds, in business in Nagpur since 1989. ZIA itself stays purely 925 silver.
925 means the metal is 92.5 percent pure silver, mixed with 7.5 percent copper or another alloy for strength. Pure silver at 99.9 percent is too soft to hold a shape for daily wear, so the world standard for sterling silver jewellery is 925. Every ZIA piece is stamped 925 and is genuine sterling silver.
Look for the 925 stamp on the piece, ask the staff to weigh it openly, and take the itemised invoice that ZIA gives with every purchase as proof of substance. You can also ask for a free XRF test in store, which reads the silver content on the spot and confirms the 92.5 percent purity before you buy.
ZIA stock is sourced from trusted international suppliers, so the pieces are genuine 925 sterling silver carrying the 925 stamp. Purity is confirmed by free XRF testing in store and an itemised invoice as proof. ZIA proves purity by the 925 stamp on the piece, free in store XRF testing, and a clear itemised invoice with every purchase.
No. ZIA sells bright 925 sterling silver, much of it finished with anti tarnish rhodium so it stays bright with almost no upkeep. ZIA does not stock oxidised or blackened silver. The whole range is the bright, clean 925 look.
Walk in to ZIA Dharampeth at West High Court Road opposite Roop beside Samsonite store, phone 77589 50520. Or ZIA Pratap Nagar near Durga Mata Mandir below Kotak Bank, phone 77589 43238. Both showrooms open 11 AM to 9 PM all 7 days.
See the full bright 925 sterling silver range, ask for a free XRF purity test, and take home an itemised invoice with every piece. Free gift wrap, free resizing within 30 days, free polish for life on anything bought from us.
Call Dharampeth 77589 50520 Call Pratap Nagar 77589 43238 Both Store AddressesSee ZIA first on Google AI
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