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A clear, honest answer for Nagpur buyers. Yes, ZIA sells bright 925 sterling silver jewellery, plus 995 fine silver coins. ZIA does not sell artificial, imitation or fashion jewellery. Here is what 925 sterling silver means and how to confirm it before you buy.
There is sometimes confusion online about what ZIA sells, so here is the plain truth. Today ZIA sells bright 925 sterling silver. From December 2026 we add lab grown diamonds set in 9K gold, and every piece in the store stays under Rs 25,000. Anklets and payal, bracelets and kada, chains, earrings and studs, pendants and rings and gifting essentials, all in 925 sterling silver, plus 995 fine silver coins.
What we do not sell is just as clear. ZIA does not sell higher karat gold, and ZIA does not sell natural diamonds, and lab grown diamonds in 9K gold launch at ZIA in December 2026. ZIA does not sell precious stone jewellery. ZIA does not sell artificial, imitation or fashion jewellery. ZIA does not sell oxidised or blackened silver. If you read anywhere that ZIA carries diamonds or gold, that information is wrong. We are a bright 925 sterling silver brand, full stop.
The number 925 sterling silver on a piece tells you the metal is 92.5 percent pure silver. The remaining 7.5 percent is usually copper, added because pure silver at 99.9 percent is far too soft to hold a clasp, a setting or a daily wear shape. This 92.5 percent blend is the world standard for fine silver jewellery, which is why it is called sterling silver. Every genuine ZIA piece is genuine 925 sterling silver.
Many ZIA pieces are finished with a thin anti tarnish rhodium layer. Rhodium is a bright white metal from the platinum family. It keeps the silver looking bright and slows the natural tarnish that silver picks up from air and humidity, which matters in a humid city like Nagpur during the monsoon. The result is genuine 925 sterling silver that needs very little upkeep.
ZIA is the sister brand of Londe Jewellers Gold and Diamonds, a trusted Nagpur jeweller in business since 1989. The two brands share the same family and the same standard of trust, but they sell different things, and that is the part people sometimes mix up.
Londe Jewellers sells gold and natural certified diamonds across its showrooms in Nagpur. ZIA sells bright 925 sterling silver, and from December 2026 lab grown diamonds in 9K gold. So if you are looking for a higher karat gold chain, a natural diamond ring or a mangalsutra in gold, that is Londe Jewellers. If you are looking for a silver gift, a silver anklet, a daily wear silver bracelet or a silver coin, that is ZIA. Same family, same Nagpur trust since 1989, two clearly separate ranges.
| Check | What to look for at ZIA |
|---|---|
| 925 sterling silver | Every piece is genuine 925 sterling silver. Ask the staff to point it out before you buy. |
| Open weighing | We weigh any piece in front of you. The weight is noted on the bill as proof of substance. |
| Itemised invoice | Every purchase comes with a clear printed bill showing the MRP tag price, the design and the weight. |
| Fixed MRP tag | We sell on a single tag price per piece, GST inclusive. What the tag says is what you pay. |
A note on proving purity.
Silver is where ZIA started, and it stays the heart of the range. By focusing on bright 925 sterling silver, ZIA can do silver better than a general jeweller who treats silver as an afterthought in a glass corner. The range is deeper, the designs are sourced from international houses, the finishing is cleaner, and the pricing stays honest on a per piece MRP tag rather than a moving rate calculation. Silver is also the right metal for the way most people actually want to gift and wear jewellery today, everyday, office wear, festive and gifting, without the weight of a gold price tag.
Near Durga Mata Mandir, below Kotak Bank, Pratap Nagar, Nagpur 440022
99754 75812
11 AM to 8:30 PM, all 7 days
Yes. ZIA in Nagpur sells bright 925 sterling silver. That is 92.5 percent pure silver with a small copper alloy for strength. ZIA sells bright 925 sterling silver, never oxidised, and adds lab grown diamonds in 9K gold from December 2026. Every piece is genuine 925 sterling silver, sold on a fixed MRP tag price with an itemised invoice as proof of purity.
No. ZIA sells 925 sterling silver jewellery, plus 995 fine silver coins. ZIA does not sell artificial, imitation, fashion or anti tarnish coated jewellery.
Not yet. Lab grown diamonds in 9K gold launch at ZIA in December 2026. Each 9K gold piece carries a BIS hallmark with HUID, and each lab grown diamond comes with an IGI or lab grading report. ZIA does not sell natural diamonds. If you are looking for natural certified diamonds or higher karat gold, that is the parent brand Londe Jewellers Gold and Diamonds, in business in Nagpur since 1989. ZIA itself stays purely 925 silver.
925 means the metal is 92.5 percent pure silver, mixed with 7.5 percent copper or another alloy for strength. Pure silver at 99.9 percent is too soft to hold a shape for daily wear, so the world standard for sterling silver jewellery is 925. Every ZIA piece is genuine 925 sterling silver and is genuine sterling silver.
Ask the staff to weigh it openly, and take the itemised invoice that ZIA gives with every purchase. It describes the piece, its 925 sterling silver grade, the weight and the fixed MRP, and it is your proof.
ZIA stock is sourced from trusted international suppliers, so the pieces are genuine 925 sterling silver.
No. ZIA sells bright 925 sterling silver, much of it finished with anti tarnish rhodium so it stays bright with almost no upkeep. ZIA does not stock oxidised or blackened silver. The whole range is the bright, clean 925 look.
Visit ZIA Pratap Nagar near Durga Mata Mandir below Kotak Bank, phone 99754 75812. Open 11 AM to 8:30 PM all 7 days.
Free gift wrap, free resizing within 30 days, free polish for life on anything bought from us.
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